Digital Marketing

Digital marketing is a field in which things are always progressing and changing; something new develops each day, and it is crucial to stay updated. Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction, sales, digital media, and more.

Target Group

Marketing specialists, managers and experts, who are interested in opportunities in digital marketing channels. 

With this training, a student will understand the basics of digital marketing and knows how to promote its business with digital channels. This training gives a toolbox of basic marketing skills to start digital marketing campaigns to reach customers through digital channels. 

Description

In this training, we will approach Digital Marketing from the importance of a Digital Marketing Plan to the creation of one. We are teaching students vital digital marketing skills with practical assignments and hands-on projects. Strengthen your marketing strategies in a digitized world.

This online course will take 3 weeks. In this online course we use the learner-centered approach to study the following topics:

  • Introduction to Digital Marketing
  • Importance of a digital marketing plan and SOSTAC planning model
  • Content marketing
  • SEO (Search Engine Optimization)
  • Email marketing
  • Mobile marketing & WhatsApp