Digital marketing is a field in which things are always progressing and changing; something new develops each day, and it is crucial to stay updated. Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction, sales, digital media, and more.
Marketing specialists, managers and experts, who are interested in opportunities in digital marketing channels.
With this training, a student will understand the basics of digital marketing and knows how to promote its business with digital channels. This training gives a toolbox of basic marketing skills to start digital marketing campaigns to reach customers through digital channels.
In this training, we will approach Digital Marketing from the importance of a Digital Marketing Plan to the creation of one. We are teaching students vital digital marketing skills with practical assignments and hands-on projects. Strengthen your marketing strategies in a digitized world.
This online course will take 3 weeks. In this online course we use the learner-centered approach to study the following topics:
- Introduction to Digital Marketing
- Importance of a digital marketing plan and SOSTAC planning model
- Content marketing
- SEO (Search Engine Optimization)
- Email marketing
- Mobile marketing & WhatsApp