B2B Marketing – Grow your Sales Globally
Welcome to our B2B Marketing - Grow your Sales Globally online training! This training helps you to understand key digital marketing concepts on a strategic level and how to execute many of them in practice. It covers brand-building, positioning, community-building and content production. Remember to be active and interact with the others to share knowledge.
This training is for professionals engaged in marketing activities from planning to execution. A typical participant is Marketing Manager/Director, Product Manager or Export Manager/Director. If your job is to generate visibility to support the sales of your products and growth of your company, this training will enable you to do it more successfully.
Anyone with a basic understanding of marketing can benefit a lot from this training. It is best suited for someone who already has some basic knowledge of digital marketing but is not yet an expert. Participants will delve into the customer-driven perspective on marketing and value creation, digital marketing performance, and channel strategies.
You will get a broad understanding of how to do digital marketing and how to build and manage your image online.
- build a leadership position for your business
- make the most of an existing brand
- enhance your marketing message: How do you really stand out?
- maintain and customize the image of your business and products
- strengthen your B2B marketing skills
- position your business as a trusted expert in your field
- get the most out of social media in B2B marketing
- improve the international visibility of your business
Collaboration between sales and marketing is increasingly important when channels are digital. As technologies evolve and new skills are needed, you need to constantly update your knowledge and skills to remain relevant. Via the internet, you can reach new markets around the globe. On the other hand, you are also up against tough new competitors from all over the world. Profits and a strong position in a global market can only be achieved by a player who understands this game and learns the right moves.
This training helps you understand key digital marketing concepts on a strategic level and how to execute many of them in practice. It covers brand-building, positioning, community-building and content production. You learn to fully understand the importance of customer experience and how to combine marketing and sales.