Programmes

Professional Diploma in Digital Marketing

Category
Communications
Instructor
Infor
0 Reviews

Course Description

Professional Diploma in Digital Marketing

300.00 / month for 6 months

The program is completed in Infor Training Cloud, a personal learning environment that helps individual learners wherever they are. The platform is designed according to leading Finnish online pedagogy, powered by AI, contains real-time learning analytics and social learning capabilities.
30 hours of video learning material.

Category:

Why should I earn this certification?

Future-proof your career by gaining the latest and most up-to-date digital marketing skills needed to thrive in today’s ever-evolving digital economy. By becoming a Certified Digital Marketing Professional, you will be prepared to take up a more evolved role in the overall marketing field and ensure you know the tools and skills needed to create a cohesive, effective online strategy. This certification is recommended for a variety of professionals including Marketing Executives, Managers, IT Managers and Senior Management. It is also ideal for small business owners or anyone involved in the planning, implementation or measurement of digital strategies, along with anyone keen to pursue a career in digital marketing. Becoming a Certified Digital Marketing Professional will benefit you regardless of your skills and experience and will empower you to maximize the impact of your marketing through powerful digital tools.

What will I accomplish?

Upon successful completion of a 3-hour computer-based examination at Tieturi VUE examination center in Helsinki, candidates will be awarded the world’s most widely recognized digital marketing certification. Certified professionals will gain the confidence needed to create and steer a revenue-generating digital marketing strategy for companies of any size. An internationally recognised certified professional badge will also be available for you to display upon on your LinkedIn profile. There are ten modules in this program:

  1. Introduction to Digital Marketing
  2. Search Marketing: SEO
  3. Search Marketing: PPC
  4. Digital Display Advertising (DDA)
  5. Email Marketing
  6. Social Media Marketing (Part 1)
  7. Social Media Marketing (Part 2)
  8. Mobile Marketing
  9. Analytics
  10. Strategy & Planning

This program provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institutes Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional certification. Covered within this program are the structural foundations of digital marketing, including strategy & planning, search, social media, PPC, email marketing, analytics and much more.

About Instructor

  • Infor

    Infor has trained and sparred with directors and superiors in various areas of communication for more than 20 years in the Nordics. Our customers include CEOs, communications managers and management teams from numerous large companies, public sector organizations and organizations.

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